{"id":15106,"date":"2020-07-02T05:21:17","date_gmt":"2020-07-02T05:21:17","guid":{"rendered":"http:\/\/www.felana.com.mx\/2020\/07\/02\/como-desarrollar-una-estrategia-route-to-market-como-parte-del-customer-journey\/"},"modified":"2020-07-02T05:21:17","modified_gmt":"2020-07-02T05:21:17","slug":"como-desarrollar-una-estrategia-route-to-market-como-parte-del-customer-journey","status":"publish","type":"post","link":"https:\/\/www.flx-logistics.com\/en\/como-desarrollar-una-estrategia-route-to-market-como-parte-del-customer-journey\/","title":{"rendered":"\u00bfC\u00f3mo desarrollar una estrategia route to market como parte del customer journey?"},"content":{"rendered":"<p>La estrategia de<b> route to market<\/b> (ruta al mercado) proporciona a las empresas una hoja de ruta clara para la entrega de sus productos desde la f\u00e1brica o almac\u00e9n hasta el consumidor final. En momentos de alta competitividad se debe evaluar cuidadosamente la necesidad de integrar tecnolog\u00eda a este proceso.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>La estrategia de route to market (ruta al mercado) proporciona a las empresas una hoja de ruta clara para la entrega de sus productos desde la f\u00e1brica o almac\u00e9n hasta el consumidor final. En momentos de alta competitividad se debe evaluar cuidadosamente la necesidad de integrar tecnolog\u00eda a este proceso.\u00a0<\/p>","protected":false},"author":2,"featured_media":15107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"_links":{"self":[{"href":"https:\/\/www.flx-logistics.com\/en\/wp-json\/wp\/v2\/posts\/15106"}],"collection":[{"href":"https:\/\/www.flx-logistics.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flx-logistics.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flx-logistics.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flx-logistics.com\/en\/wp-json\/wp\/v2\/comments?post=15106"}],"version-history":[{"count":0,"href":"https:\/\/www.flx-logistics.com\/en\/wp-json\/wp\/v2\/posts\/15106\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flx-logistics.com\/en\/wp-json\/wp\/v2\/media\/15107"}],"wp:attachment":[{"href":"https:\/\/www.flx-logistics.com\/en\/wp-json\/wp\/v2\/media?parent=15106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flx-logistics.com\/en\/wp-json\/wp\/v2\/categories?post=15106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flx-logistics.com\/en\/wp-json\/wp\/v2\/tags?post=15106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}